CROSSING THE CHASM

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CROSSING THE CHASM
MUA NGAY

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Tóm tắt

PREFACE TO THE REVISED EDITION FOREWORD ACKNOWLEDGMENTS

PART I
Discovering the Chasm

INTRODUCTION
If Bill Gates Can Be a Billionaire

1    High-Tech Marketing Illusion
2    High-Tech Marketing Enlightenment

PART II
Crossing the Chasm

3    The D-Day Analogy
4    Target the Point of Attack
5    Assemble the Invasion Force
6    Define the Battle
7    Launch the Invasion


CONCLUSION
Getting Beyond the Chasm

About the Author Credits
About the Publisher Front Cover

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